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Modules
Course Curriculum
Introduction to Google Ads
Learn about Google's advertising ecosystem (Search Ads, Display Ads, Video Ads, Shopping Ads, and App Ads), including campaign objectives and structure, and the impact that bidding models will have on the visibility of your ads and ROI.
Campaign Types & Ad Formats
Design and execute Search Ads, Display Banners, YouTube Video Ads, Shopping Campaigns, and Performance Max Campaigns to achieve various marketing goals.
Keyword Research & Targeting
Master keyword planning, match types, audience segmentation, and competitor research to target users effectively when they’re ready to convert.
Ad Copywriting & Creative Strategy
Learn to write compelling ad copy using engaging headlines and ad descriptions to increase click-through rates and Quality Scores. Discover the psychology of messaging to effectively connect with your audience.
Campaign Setup & Budget Management
Step-by-step instructions for creating campaigns, setting budgets, choosing bidding strategies (CPC, CPA, ROAS, etc.), and managing spends successfully.
Conversion Tracking & Analytics
Employ Google Analytics, Tag Manager, and conversion tracking in order to accurately follow leads, sales targets, and how engaged users are with your campaign.
Optimization Techniques
Learn to utilize A/B testing, search terms, and audience insights in order to continually optimize the campaigns upon implementation.
E-commerce Advertising
Understand how to set up Google Shopping campaigns, link your Merchant Center, and implement dynamic remarketing to drive online sales in e-commerce settings.
AI & Smart Campaigns
Learn how to use Google’s AI capabilities, including Smart Bidding, Responsive Search Ads, and Performance Max, to drive more efficient campaign decision-making through data-driven automated decisions.
Capstone Project
Conduct a live Google Ads campaign for a real business while under the guidance of industry specialists. Connect the dots with the data, report any changes made in the campaigns, and quantify your final project with how well it delivered ROI.
Career
Career Outcomes & Learning Benefits
Campaign Strategy & Execution
Acquire the skills to effectively plan, build, and run complete Google Ads campaigns for Search, Display, and YouTube to reach important marketing objectives, with measurable outcomes.
Keyword Research & Intent Targeting
Acquire an understanding of how to identify high-value keywords, analyze user intent, and target the best audience to increase ad visibility and relevance.
Ad Copywriting & Creative Strategy
Acquire proficiency in writing engaging ad copies, selecting appealing CTAs, and creating engaging images that get noticed and lead to increased engagement.
Data-Driven Optimization & ROI Growth
Develop the ability to analyze campaign metrics, optimize performance, and make informed decisions that boost ROI and lower ad costs.
Budget Management & Smart Bidding
Master budget allocation and automated bidding strategies like Target CPA and ROAS to get the most out of your ad spend.
AI & Automation in Advertising
Use Google’s AI-driven tools such as Performance Max and responsive ads to automate targeting, bidding, and creative optimization efficiently.
E-Commerce & Lead Generation Ads
Learn how to effectively set up Shopping and remarketing campaigns focused on selling your products or generating leads for your service-based business.
Professional Certification
Earn a Webcooks Google Ads Certification that validates your skills and boosts your credibility as a certified performance marketer.
Why Choose Webcooks for Google Ads?
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ISO Certified 9001:2015 Training Institute
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Hands-On Learning with real campaign experience
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Expert Mentorship from certified Google Ads professionals
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Career-Focused aligned with current market trends
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AI & Analytics Integrationfor smarter decision-making
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Certificate of Completion + Portfolio Project
Who Should Enroll?
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Students & Job Seekers aspiring to enter the digital marketing industry.
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Entrepreneurs & Small Business Ownersaiming to promote products or services online.
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Freelancers & Agenciesexpanding their service offerings with PPC management.
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Marketing Professionalsupgrading to data-driven, AI-enhanced advertising skills.
This course is ideal for:
FAQs
Google Ads Course
What is Google Ads, and how does it work?
Google Ads is an online advertising platform that allows businesses to advertise their products or services across Google Search, YouTube, and other websites that have partnered with Google, targeting users based on their search intent.
Why learn Google Ads?
Google Ads is one of the highest-demand digital marketing skills in the industry. Professionals, freelancers, and business owners can leverage Google Ads to bring targeted traffic, generate leads, and increase revenues more effectively.
Will there be any real projects in the course?
Yes. You will learn how to work on live campaigns, optimize them in real-time, and gain experience working with professional tools.
How long does the course take?
The Google Ads course takes approximately 8-10 weeks, which includes practical projects and review sessions to discuss performance metrics for your campaigns.
Do I need to have prior marketing experience?
Absolutely not. This course is for beginners and builds your capabilities from initial ad management skills to advanced levels.
What career options do I have after completing this course?
You can pursue careers as a PPC Specialist, Digital Marketing Executive, Performance Marketing, or begin your journey to freelancing by managing client campaigns.
Will I get a certificate after completing the course?
Yes, you’ll get the Webcooks Google Ads Certification, confirming your proficiency and credibility in paid marketing.
Is this course suitable for business owners or entrepreneurs?
Definitely. The course guides you to implement affordable advertising campaigns to enhance the visibility of your brand and drive consistent purchases in sales.
Start building campaigns that convert clicks into real customers.
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